Packaging design

Nitro Coldbrew Coffee

Brand Identity & Audience: DripHouse Coffee is expanding into retail with its signature Nitro Coldbrew Coffee, designed for coffee lovers who appreciate the bold, velvety smoothness of nitrogen-infused black coffee. Targeting urban professionals, caffeine enthusiasts, and those who crave a premium coffee experience on the go, this product embodies both sophistication and convenience. Design Concept: The can features a sleek, modern aesthetic, balancing bold contrast and subtle elegance. The matte black upper section symbolizes the deep richness of the brew, accented by a scattered coffee bean pattern that subtly reinforces authenticity. The clean, minimalist typography in bold white ensures legibility while exuding contemporary refinement. The lower brown section introduces warmth, complementing the coffee’s natural hues while reinforcing the product’s identity as a classic black nitro coffee. The handwritten script for "Black" adds a personalized, artisanal touch, capturing the handcrafted essence of DripHouse’s brewing expertise. Logo & Brand Integration: Positioned prominently at the top, the DripHouse Coffee logo anchors the brand presence, ensuring strong recognition across retail shelves. The refined layout enhances brand credibility while maintaining a premium yet inviting aesthetic. Functional & Market Appeal: This design successfully merges visual appeal with practical branding, making the product instantly recognizable while appealing to coffee aficionados seeking a high-end nitro brew experience. The 355mL (12oz) sizing details are subtly included without disrupting the overall flow, ensuring clear consumer communication.